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Deciding Together

The Story

The idea behind this project was ambitious: build a tool that promotes democracy by helping people deliberate and make decisions together. While the first phase focused on creating a solution for the organization’s partners and collaborators, the ultimate vision was much bigger—reaching individuals all over the world.

To achieve this, the app had to feel approachable and inclusive while ensuring every user felt their opinions and votes truly mattered. As the UX/UI designer, I worked with the team to deliver a functional and engaging MVP within just 45 days.

The Challenges

  • A single system for diverse users:
    Users would come from different backgrounds and have different goals. The design had to adapt to these varied needs without sacrificing simplicity or clarity.

  • Easy for non-tech-savvy users:
    Not all users are comfortable with technology, so the app needed a quick learning curve and an intuitive interface that anyone could understand.

  • Simplifying complex information:
    Democracy and deliberation can feel overwhelming. Too much information or complexity might turn users away. The challenge was to keep the structure clean and approachable while balancing the seriousness of the topic with an inviting, user-friendly design.

Research

Competitive Analysis

Since there was no existing app quite like "Deciding Together," I turned to platforms like Quora, AskPeople, Discord, and Reddit for inspiration. These platforms thrive on questions, discussions, and knowledge-sharing, offering valuable insights into how to keep users engaged. Here’s what I learned:

Do:

  • Use a clean, simple design.

  • Keep information short and focused to maintain engagement.

  • Inspire users to participate and learn through thoughtful prompts.

Don’t:

  • Stray from the app’s core purpose.

  • Make it feel like a marketing tool - authenticity is key.

Laptop Writing

Secondary Research & UX Writing

With only a logo and a set of colors to start, I took the initiative to dive deep into the world of deliberation and decision-making. I explored academic research, articles, and lectures to understand the psychology behind discussions and what makes a question or answer effective.

This research shaped the app’s design and functionality by focusing on:

  • Simplifying complex processes to make decision-making accessible.

  • Encouraging constructive discussions that lead to better outcomes.

  • Writing clear, friendly UX copy to guide users through every step.

By understanding the organization’s values and preferred tone of voice, I was able to align the app’s design and language to reflect its mission and deliver its message effectively.

Wireframes

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