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Image by Nicole Herrero
picnickers
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The Story

Picnickers is an app that allows bringing people together over food, culture, and shared experiences. Whether you’re a tourist exploring a new city or a local looking to meet new people, Picnickers creates a safe and friendly environment where everyone feels welcome.

The idea is simple yet powerful: sharing a picnic is about more than just eating outdoors. It’s about creating connections, fostering conversations, and building memories in a fun, relaxed atmosphere.

Research

User interviews, Competitive Analysis, Site Map

Image by Maranda Vandergriff

User Interviews

Before jumping into design, I needed to understand how people feel about meeting new people and what challenges they face. To do this, I conducted interviews with eight individuals from different walks of life.

These conversations gave me key insights into their thoughts, pain points, and preferences. For example:

​Interviews were conducted with open-ended questions such as:

  • What makes meeting new people uncomfortable?

  • What environments make them feel more at ease?

  • What tools or features would make these interactions smoother?

Their stories helped me create personas that guided the app’s design and features, ensuring that every detail speaks directly to the users’ needs.

Competitive Analysis

To design something unique, I first explored similar platforms like Couchsurfing, Meetup, Eatwith, Airbnb Experiences, and Facebook Events. By analyzing their strengths and weaknesses, I discovered what works - and more importantly, what doesn’t- for fostering real human connections.

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This research helped shape Picnickers into a platform that’s intuitive, welcoming, and designed with the user’s needs in mind.

Site Map

Great user experiences start with clear navigation. I carefully mapped out the entire user flow to ensure everything feels natural and seamless. From joining your first picnic to creating your own event, every step is designed to be simple and enjoyable.

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User Testing

Testing the app with real users was crucial to making it work. Five people, aged 23 to 39, from four different countries, helped me refine the design through usability tests.

Here’s what I asked them to do:

  1. Search and join a picnic in Spain as a non-registered user.

  2. Create a new picnic as a registered user.

Afterward, I gathered their feedback through open-ended questions and a rating system. These insights were instrumental in fine-tuning the app’s navigation and ensuring it was easy to use for everyone.

80%

of participants understood the application concept from the 5 seconds test.

80%

understood easily the process of searching and joining picnics.

40%

thought the process of creating a picnic is too long 

60%

liked the option to see the weather when creating a new picnic 
(Functional Delight)

80%

Felt that the articles tab is unnecessary 

100%

are interested in continue using this application

Visual Design

Brand Personality

Picnickers is all about making real-life connections. It’s designed to feel warm, welcoming, and inclusive—an app that builds community through shared meals and experiences.

Brand Attributes

Friendly: Inviting and approachable for everyone.

Fun: Lighthearted and enjoyable.

Simple: Easy to use and navigate.

Colors

I chose blue as the main color for its calming and trustworthy vibe. It’s a color everyone can connect with. The secondary color, orange, adds a sense of warmth and energy, making the app feel vibrant and inviting.

Wireframes

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Homepage

The homepage sets the tone for the entire app: clean, intuitive, and welcoming. It gives users quick access to everything they need, with navigation that’s straightforward and easy to use.

Convenient Search

Finding the right picnic shouldn’t be overwhelming. That’s why I designed the search page with clear filters and a simple layout. Users can focus on what matters without being bogged down by unnecessary details.

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Onboarding

Creating a picnic might seem stressful at first, but Picnickers solves this with an onboarding process that walks users through each step, showing them just how simple it is to host their own event. It’s all about encouraging participation and building a sense of community.

Tracking Widget

To keep users engaged and excited about their upcoming picnics, I added a tracking widget. This feature lets users stay on top of their events, with notifications about new messages, updates, and who’s joining their picnic.

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