Hey again! This time, I want to talk about the marketing mistakes on websites that could cause your beautiful site to stay like a deserted island in the middle of the internet - no clients, no clicks, and nothing but a few likes from your mom (Thanks, Mom!). So how do we avoid this? Let’s talk about five marketing mistakes you can fix right now.
Forgetting Clear Calls to Action (CTA)
The Mistake You’ve built the site, it looks great, but… you forgot to show your customers what to do next. Do you want them to call? Sign up? Buy? If you don’t tell them explicitly, they just won’t do anything (even if they really like you).
How to Avoid It Invest in clear CTAs on every page. It could be a prominent button like “Call Us Now” or “Sign Up for Updates.” Make it easy for them and guide them to the next step - because they’re not mind readers.
Not Connecting Your Site to Social Media
The Mistake Today, the world lives on Facebook, Instagram, LinkedIn, and beyond. If your site isn’t linked to your social media profiles, you’re missing out on massive free marketing platforms.
How to Avoid It Make sure you have direct links to all your active social media accounts. Better yet - keep your profiles up to date and ensure they reflect your brand consistently. Customers want to follow your business outside of the website too.
Missing Testimonials and Reviews
The Mistake Picture this: You've just finished a project that made your client so happy, You're feeling pretty awesome, right? But then... you do absolutely nothing with that gold mine of happiness.
How to Avoid It Maybe you don't feel comfortable asking or you're truly modest but remember, sharing your wins isn't bragging - it's helping future clients see how awesome working with you can be. So go ahead, let your website be your own personal cheer squad. Your future clients (and bank account) will thank you!
No Fresh or Updated Content
The Mistake You’ve built a beautiful website, but you’ve forgotten to add new content. The problem? Google loves sites that are constantly updated, and your customers want to know you’re still active. If your site looks like it was built a decade ago, it doesn’t scream professionalism.
How to Avoid It Consider adding a small blog, a news page, or even just a few updates here and there. It’ll keep your site fresh, attract repeat visitors, and boost your Google rankings.
Forgetting Full Search Engine Optimization (SEO)
The Mistake If your site isn’t optimized for search engines, chances are your customers won’t find you without knowing your exact address. It’s like opening a store in a basement without a sign outside.
How to Avoid It Take time to learn the basics of SEO—like putting relevant keywords in your texts, ensuring good page titles, and making sure your site loads quickly. And if you're using Wix, use the tools Wix offers to help you with this.
Remember, with the right CTAs, social media presence, and updated content you can turn your site and stand out. And no matter what - don't forget to thank your mom for her support!
Yours truly,
danielka
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